Over time, every brand needs a refresh, even if it’s to catch up with prevailing trends to remain contemporary or remind consumers that you’re alive and well.
Brands that don’t want to wither away and die need to interject relevance, build relationships, and, yes, contribute to the cultural conversation.
The top redesigns this year saw some heritage brands debuting a new look aimed at building relevancy in the minds of millennials and, most importantly, Gen Z.
Other long-standing brands were more subtle in their approach, opting to dig into their archives and leverage a rich history of assets; some redesigns were drastic, signaling a broad change in direction.
The following redesigns were the best in a year full of changes, redos, and start-overs branding design 2020.